The Steel and Steal of Strategic Sacrifice

John R. Bell

Chapter 2 in Do Less Better, 2014, pp 35-56 from Palgrave Macmillan

Abstract: Abstract “Strategy” has to be the most misunderstood and misused word in business. The word is tossed around boardrooms, water coolers, and customer meetings with reckless abandon. At the risk of sounding elementary, I have to reiterate at a very basic but consequential level, that strategy occurs away from the day-to-day action. It is the big picture. Deciding to become a global corporation, to enter new markets, or to increase sales by a million widgets per annum is not strategy.

Keywords: Mission Statement; Private Label; Exxon Mobil; Innovation Platform; Royal Dutch Shell (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-45278-8_3

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DOI: 10.1057/9781137452788_3

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