Introduction

Ilan Alon

A chapter in Social Franchising, 2014, pp 1-7 from Palgrave Macmillan

Abstract: Abstract While franchising has been around for a while, social- and microfranchising are new. Franchising is a system of doing business via contracts or arm’s length. Franchising allows the franchisor to transfer the system of knowledge, intellectual property as well as trade secrets in return for consideration, normally in the form of fees and royalties (Alon, 2005, 2010).

Keywords: Social Enterprise; Social Entrepreneurship; Social Entrepreneur; Trade Secret; Business Model Innovation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-45584-0_1

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DOI: 10.1057/9781137455840_1

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