Overcoming Institutional Challenges in Microfranchising

Lisa Jones Christensen and David Lehr

Chapter 2 in Social Franchising, 2014, pp 33-47 from Palgrave Macmillan

Abstract: Abstract Scholars question whether and how microfranchises can overcome institutional challenges inherent in operating in developing markets. This chapter illustrates how stakeholders utilize cross-sector partnerships to overcome resource scarcity, agency problems and standardization requirements. By analysing this case from rural Guatemala, this chapter offers fresh insights into how business model adaptations enable franchises to thrive despite difficult operating environments. The chapter includes business model adaptations designed to address growth, standardization and branding concerns.

Keywords: Market Participation; Business Idea; World Food Programme; Edward Elgar Publishing; Institutional Challenge (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-45584-0_3

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DOI: 10.1057/9781137455840_3

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