What’s Your Innovation Process?

Dave Power

Chapter 5 in The Curve Ahead, 2014, pp 77-91 from Palgrave Macmillan

Abstract: Abstract “This is all very exciting, Meena,” said Micaela Sanchez as the June meeting of the NaviMark board came to a close. “NaviMark could become one of the hottest companies in the marketing services industry. But a lot hinges on a strong second quarter.”

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46435-4_6

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DOI: 10.1057/9781137464354_6

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