Harnessing History
Simon Lancaster
Chapter Chapter 13 in Winning Minds, 2015, pp 140-145 from Palgrave Macmillan
Abstract:
Abstract Do you remember Sainsbury’s Christmas advert in 2014? They recreated the legendary scene from the trenches in the First World War when British and German soldiers abandoned hostilities for an evening, swapped presents and played football. The evocative advert went viral instantly, appearing on Facebook and Twitter with comments such as ‘Oh my God — this made me cry’. The story created a powerful sense of nostalgia and togetherness: moods that then became intertwined with Sainsbury’s at Christmas.
Keywords: Great Leader; Powerful Sense; Dust Bowl; Quick Glance; Topical Story (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46594-8_14
Ordering information: This item can be ordered from
http://www.palgrave.com/9781137465948
DOI: 10.1057/9781137465948_14
Access Statistics for this chapter
More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().