Flattery and Love

Simon Lancaster

Chapter Chapter 16 in Winning Minds, 2015, pp 156-159 from Palgrave Macmillan

Abstract: Abstract According to the Guinness Book of Records, the most successful salesperson in history is a guy from Detroit called Joe Girard. Between 1963 and 1978, Joe Girard sold a whopping 13,001 cars at a Chevrolet dealership, averaging six car sales a day. When asked the secret of his success, he explained, ‘People want a fair deal from someone they like.’ So how did he get people to like him? ‘Simple,’ he replied, ‘I tell them that I like them.’

Keywords: Serotonin Level; Commitment Level; Fair Deal; Oxytocin Level; High Serotonin (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46594-8_17

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DOI: 10.1057/9781137465948_17

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