Threes! Threes! Threes!

Simon Lancaster

Chapter Chapter 19 in Winning Minds, 2015, pp 173-180 from Palgrave Macmillan

Abstract: Abstract When Steve Jobs launched the iPhone in 2008, he had everything to lose. His move into the crowded mobile-phone market was audacious, even by his standards. He spent months working on his product launch and his script went through several edits and redrafts. The irony was that, for all the cutting-edge technology in the iPhone, the text in his product launch was based around a rhetorical device that had existed for thousands of years.

Keywords: Quarterly Earning; Product Launch; Rhetorical Device; Holy Ghost; Person Team (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46594-8_20

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DOI: 10.1057/9781137465948_20

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