Empathy and the Power of Nice

Simon Lancaster

Chapter Chapter 5 in Winning Minds, 2015, pp 88-95 from Palgrave Macmillan

Abstract: Abstract In the general election of 2010, the first- ever televised debates took place in the UK. All the party leaders approached them with trepidation, desperate not to appear an idiot. Afterwards, most pundits and pollsters agreed that Nick Clegg won those debates hands down. Now, there were many reasons why Clegg came out on top: first, he was not as well known as David Cameron and Gordon Brown so had the advantage of looking the freshest; second, he represented the centrist party — an optimum point in persuasion — representing the fulcrum; but, third, and most pertinently, he was the only one of the three leaders who went out of his way to align himself to the audience — showing he was on their side, not against them.

Keywords: Party Leader; Personal Connection; Person Plural; Centrist Party; Leadership Technique (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46594-8_6

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DOI: 10.1057/9781137465948_6

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