Marketing – from needs to wants

Olivier Kayser and Valeria Budinich
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Olivier Kayser: Hystra
Valeria Budinich: Ashoka

Chapter Chapter 14 in Scaling up Business Solutions to Social Problems, 2015, pp 153-164 from Palgrave Macmillan

Abstract: Abstract The chapters of the first part of this book have shown that a number of affordable products exist that can improve the lives of the families living at the BoP. While existing products can and need to be improved, they are already “good and affordable enough”: improved cookstoves could limit the toxic fumes that still kill four million people per year.143 Similarly, costing between $20 and $40, water purifiers could prevent the deaths of 3.4 million people per year as a result of waterborne diseases.144 Yet too many BoP families still do not buy these products.

Keywords: Social Entrepreneur; Successful Marketer; Microfinance Institution; Marketing Cost; Social Business (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46654-9_15

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DOI: 10.1057/9781137466549_15

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