The Japanese Economic Miracle: Japan Inc. on Center Stage

Susan Carpenter

Chapter 5 in Japan Inc. on the Brink, 2015, pp 95-111 from Palgrave Macmillan

Abstract: Abstract The United States’ open markets to Japanese imports and the continuation of the favorable exchange rates put Japanese producers on an even playing field with their American rivals. By the mid-1970s the Japanese automobile industry was taking full advantage of the oil shock and, hot on the heels of Chrysler and GM, aggressively pursued American consumers who were beginning to appreciate the fuel-efficient engines as well as the lower prices. Honda first entered the American market via its motorcycles, which proved to be very competitive with the heavier Harley-Davidson. German car manufactures also benefited with sturdy and reliable fuel-efficient Volkswagens and Audis.

Keywords: Monetary Policy; Department Store; License Agreement; Japanese Firm; Unrelenting Diversification (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46944-1_6

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DOI: 10.1057/9781137469441_6

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