The Martini, Glenfiddich and Babycham Marathons

Susan Carpenter

Chapter 8 in Japan Inc. on the Brink, 2015, pp 140-147 from Palgrave Macmillan

Abstract: Abstract Louis Martini Vineyards was one of Napa Valley’s oldest and most revered family-owned wineries that had been established in 1933 in anticipation of the end of Prohibition. Well-recognized for its Cabernet Sauvignon, the winery owned over 900 acres of premium vineyards in the Napa-Sonoma Valley. Louis Martini was reputed to be among the finest of California wine makers. The winery is a popular tourist attraction with daily wine tours and tastings. Coincidently, Markham Vineyards is located directly across the road from the Martini Vineyards whose wines were already in Sanraku’s portfolio when Markham was purchased.

Keywords: Department Store; Luxury Brand; Corporate Headquarters; Branch Manager; French Wine (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46944-1_9

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DOI: 10.1057/9781137469441_9

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