Institutions and Diversification of International Markets: A Study of Clothing Manufacturers from Tanzania and Kenya

Deusdedit Rwehumbiza, Md. Noor Un Nabi and Utz Dornberger

Chapter 10 in Experiences of Emerging Economy Firms, 2015, pp 204-228 from Palgrave Macmillan

Abstract: Abstract The influence of serving different geographical markets and the respective benefits of a diversification strategy are under-researched, particularly with regard to the internationalization of firms (Zeng, Xie, Tam and Wan, 2008; Cieślik, Kaciak and Welsh, 2012). Market diversification through exporting is a cheap way of internationalization that is more commonly used by smaller firms (Kwon and Kopa, 1993; Ang, 2007), such as those found in Africa. However, variation in national institutional environments enables and constrains different strategic choices such as geographic diversification (Peng and Delios, 2006). For example, the economic policy orientation of the state, including its international trade and investment policies, its impact on shaping the development of market institutions and its interaction with entrepreneurs influence the evolution of firms in emerging economies and their international operations (Yaprak and Karademir, 2010).

Keywords: Foreign Direct Investment; International Market; Foreign Market; Entrepreneurial Orientation; Institutional Support (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47228-1_10

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DOI: 10.1057/9781137472281_10

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