Entrepreneurial Initiatives, Organizational Performance and Value Co-Creation: Evidence from a Business-to-Business Context
Nicola Cobelli,
Ilenia Confente and
Ivan Russo
Chapter 10 in Entrepreneurial Challenges in the 21st Century, 2015, pp 155-177 from Palgrave Macmillan
Abstract:
Abstract Many entrepreneurs or business owners focus on discussions about the lowest price or the quantity of an order without considering that there are often greater and more valuable aspects of the relationship with the supplier. In a changing business world, there is more to the relationship with the supplier than the amount of an order, particularly where the competition is not necessarily about company against company but rather about the supply chain against supply chain Jüttner et al., 2007).
Keywords: Supply Chain; Organizational Performance; Main Supplier; Marketing Channel; Knowledge Intensive Business Service (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47976-1_10
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DOI: 10.1057/9781137479761_10
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