Rhetoric of Radical Change

Domagoj Hruška
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Domagoj Hruška: University of Zagreb

Chapter 7 in Radical Decision Making: Leading Strategic Change in Complex Organizations, 2015, pp 116-134 from Palgrave Macmillan

Abstract: Abstract Hruška gives practical insight into the ways of persuasion. First, the author explores people’s resistance to change the status quo mental models. Particular attention is given to the leader’s role in the process of reducing resistance to change in radical decision making situations. Also, Hruška explores rhetoric based on beliefs as argumentation and expectation setting and rhetoric based on action as behavioral commitment and manipulation. The author also gives particular attention to the description of the three phases of the incremental process of rhetoric for radical change. Finally, Hruška describes a parrhesian approach to radical rhetoric, which in his opinion, is the most suitable way of persuasion in radical change situations.

Keywords: argumentation; behavioral commitment; expectation setting; manipulation; parrhesia; resistance to change (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-49231-9_8

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DOI: 10.1057/9781137492319_8

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