The Tendency of Family Firms in the Luxury Fashion Business to Innovate

Elisa Giacosa
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Elisa Giacosa: University of Turin

Chapter 2 in Innovation in Luxury Fashion Family Business, 2014, pp 50-77 from Palgrave Macmillan

Abstract: Abstract We analysed the literature which assesses the tendency of family businesses to innovate, as shown by some scholars who state that entrepreneurial orientation is positively related to innovativeness. The various assertions developed in the theoretical background can be grouped into two categories: scholars who claim that family businesses are less attracted by innovative strategies than non-family businesses, and scholars who claim that family businesses are more attracted by innovative strategies than non-family businesses. We then analysed both innovation strategy and its individual phases, which are essential for a successful strategy in the luxury fashion business.

Keywords: exploitation; exploration; family businesses; innovation strategy; luxury fashion business (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-49866-3_3

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DOI: 10.1057/9781137498663_3

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