Spur Tree Spices

Densil A. Williams
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Densil A. Williams: University of the West Indies

Chapter 2 in Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector, 2015, pp 21-34 from Palgrave Macmillan

Abstract: Abstract The case of Spur Tree Spices provides a detailed description of how a small firm that manufactures sauces and spices in Jamaica is able to survive and prosper alongside larger and multinational firms that offer a similar product in the marketplace. The case traces the early beginnings of the firm, its expansion over time and also takes a look at its future. In addition, it focuses on the firm’s products, production processes, supply chain issues and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Keywords: Small Business; Quality Control Process; Supermarket Chain; Market Expansion; Small Business Owner (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50032-8_2

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DOI: 10.1057/9781137500328_2

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