Introduction

David Forbes

A chapter in The Science of Why, 2015, pp 1-12 from Palgrave Macmillan

Abstract: Abstract Why do consumers do what they do?

Keywords: Business Process; Psychological Motivation; Marketing Message; Emotional Motivation; Mastery Motive (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50204-9_1

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DOI: 10.1057/9781137502049_1

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