MindSight: Learning to Talk to the Emotional Brain

David Forbes

Chapter Chapter 16 in The Science of Why, 2015, pp 223-233 from Palgrave Macmillan

Abstract: Abstract You’ve spent a good bit of time reading this book and learning how to view the world through the lens of emotional motivation. In this chapter I turn to the challenge of actually accessing insights about those emotional motivations in order to better understand and market to the emotions of your consumers.

Keywords: Facial Expression; Emotional Energy; Facial Action Code System; Emotional Brain; Emotional Motivation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50204-9_17

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DOI: 10.1057/9781137502049_17

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