The Identity Motive

David Forbes

Chapter Chapter 5 in The Science of Why, 2015, pp 75-92 from Palgrave Macmillan

Abstract: Abstract Margaret Mead, the renowned American cultural anthropologist, used to tell her students that they should always remember that they were absolutely unique—just like everyone else. This observation by Mead is a favorite of mine, since it carries the promise of the paradoxical journey we all undertake: The path to finding ourselves.

Keywords: Personal Identity; Identity Formation; Brand Personality; Personal Taste; Beer Drinker (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50204-9_6

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DOI: 10.1057/9781137502049_6

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