The Connected Consumer

Matt Carmichael

Chapter Nine in BUYographics, 2013, pp 141-158 from Palgrave Macmillan

Abstract: Abstract MICHAEL IS THE EPITOME OF A YOUNG URBAN PROFESSIONAL. HE GREW UP outside Cleveland but he got his MBA in France and spent a year working in Jordan. While there, he learned how to use media in a multitude of ways, from information gathering to working to serving as his primary source of entertainment. A friend at school showed him some areas of the Internet that tend to be a little loose with their concepts of intellectual property. By the time he got back to the U.S., he knew how to access content for almost everything, from recently released movies to cable programming.

Keywords: Mobile Device; Streaming Service; Purchase Intent; Discretionary Income; Fantasy Sport (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51027-3_10

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DOI: 10.1007/978-1-137-51027-3_10

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