Epilogue

Matt Carmichael

A chapter in BUYographics, 2013, pp 175-178 from Palgrave Macmillan

Abstract: Abstract WHEN A HIGH-PROFILE PRODUCT LAUNCH FAILS, BUSINESS REPORTERS AND pundits are quick to offer opinions on what went wrong. Blame gets assigned to the marketing, to the product development, to the packaging itself. All of this happens from the outside. The marketer itself might order an internal audit or postmortem of what failed and how it can be fixed next time around.

Keywords: American Community Survey; Internal Audit; Decennial Census; Intellectual Curiosity; Vote Bloc (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51027-3_12

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DOI: 10.1007/978-1-137-51027-3_12

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