Home Economics

Matt Carmichael

Chapter Three in BUYographics, 2013, pp 47-61 from Palgrave Macmillan

Abstract: Abstract CHRIS IS A DIVORCED FATHER WITH CUSTODY OF HIS TEENAGE DAUGHTER on weekends. Sandra is a single mom with two daughters—one in college and one in kindergarten. Liz is a single woman who plans to move in with her boyfriend when their respective leases run out. Andrew lived with his girlfriend before proposing. Michael lives with his boyfriend and a roommate. Basha and her husband are empty nesters. Jay lives with a roommate who is a friend from high school. These people range in age from their early twenties to their seventies. Each of them could be considered a “typical” American household these days. Yet you’d be surprised at how many people—marketers included—still think that married couples with kids are the norm.

Keywords: Married Couple; Baton Rouge; Marriage Rate; Home Economic; Empty Nester (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51027-3_4

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DOI: 10.1007/978-1-137-51027-3_4

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