Introduction

Libby Gill

A chapter in Capture the Mindshare and the Market Share Will Follow, 2013, pp 1-6 from Palgrave Macmillan

Abstract: Abstract BUSINESS IS BUILT ON CAPTURING THE MARKET SHARE. BUT THE most successful individuals and organizations know that before they win the market share, they must capture the mindshare—that is, the heads, hearts, trust, and loyalty—of their customers. Capture the Mindshare looks past the profit and loss reports to reveal how great companies succeed by creating authentic connections with their customers, clients, and colleagues, as well as with their own workforce.

Keywords: Market Share; Emotional Connection; Successful Individual; Great Company; Competitive Landscape (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51045-7_1

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DOI: 10.1007/978-1-137-51045-7_1

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