Communicate

Libby Gill

Chapter Chapter Six in Capture the Mindshare and the Market Share Will Follow, 2013, pp 143-173 from Palgrave Macmillan

Abstract: Abstract When Pasadena-Based Heather Rim Attempts to Explain her decision to leave Disney for a job at manufacturing firm Avery Dennison, she is frequently greeted with raised eyebrows. Why, people want to know, would she leave a global entertainment company featuring movies, theme parks, and television shows—not to mention Mickey Mouse—to work for a company best known for making sticky labels?

Keywords: Market Share; Nascent Entrepreneur; Communication Team; Employer Brand; Crisis Communication (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51045-7_7

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DOI: 10.1007/978-1-137-51045-7_7

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