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Summation

Libby Gill

A chapter in Capture the Mindshare and the Market Share Will Follow, 2013, pp 205-209 from Palgrave Macmillan

Abstract: Abstract NOW THAT WE HAVE NAVIGATED THE SEVEN CS—CLARIFY, COMMIT, Collaborate, Connect, Compete, Communicate, and Contribute— it’s time to add one more C to the mix. And that’s Courage, because building a successful personal or professional brand is not for the faint of heart. As you’ve seen throughout this book, it takes purpose and persistence to create a career, product, service, or cause that truly matters. But if you care deeply, chances are that others will too. And that’s where your authentic value can make a huge difference in someone’s life—or lots of someone’s lives.

Keywords: Market Share; Related Area; Core Concept; Huge Difference; Fresh Produce (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51045-7_9

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DOI: 10.1007/978-1-137-51045-7_9

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