Rehearse, Rehearse, Rehearse

Peter Coughter

Chapter Nine in The Art of the Pitch, 2012, pp 165-188 from Palgrave Macmillan

Abstract: Abstract No one idea, tip, or technique will cure as many ills as knowing your material. And the only way to do that is to rehearse. You may see a contradiction in that statement. Namely, that you know the material so well you don’t have to rehearse. Well, that’s just wrong. We’re talking about two things here—being familiar with the material you’re planning on presenting, and knowing the story you’re going to tell in order to convince your audience that your material is the answer to their problem.

Keywords: Face Plant; Creative Director; Account Supervisor; Good Morning; Pink Elephant (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-137-51233-8_10

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