Death by Deck

Peter Coughter

Chapter Seven in The Art of the Pitch, 2012, pp 131-149 from Palgrave Macmillan

Abstract: Abstract As I travel the country visiting ad agencies and companies that have nothing to do with advertising, I encounter one alarming characteristic over and over. No matter how different the companies are, or how different the businesses they’re involved in, they’re all slowly but surely killing everyone they come in contact with by PowerPoint. Okay, maybe they’re not killing anyone, but they are certainly boring people to within an inch of their lives.

Keywords: Good Story; Bullet Point; Alarming Characteristic; Outdoor Advertising; Emotional Voice (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51233-8_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137512338

DOI: 10.1007/978-1-137-51233-8_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().