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Capturing the Advantage: Getting Started

Peter Lacy and Jakob Rutqvist

Chapter Chapter 13 in Waste to Wealth, 2015, pp 191-205 from Palgrave Macmillan

Abstract: Abstract Companies like Caterpillar, Philips, Nike, Airbnb, and others are successfully pioneering circular economy business models. Their actions and experiences prove that the shift from the current linear growth model to a circular one is already happening. It’s successful. And it’s inevitable. That’s why it is important for organizations — regardless of market, geography, or industry — to begin laying the foundation for decoupling growth from the use of constrained resources. By doing so, they can make the transition to a new way of doing business that radically improves resource productivity; enhances differentiation; reduces costs and risks; creates new, robust revenue streams; and makes customers happier in the long run.

Keywords: Business Model; Circular Economy; Supply Risk; Customer Engagement; Commercial Model (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53070-7_13

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DOI: 10.1057/9781137530707_13

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