 Concluding RemarksAri-Veikko Anttiroiko
Chapter 7 in New Urban Management: Attracting Value Flows to Branded Hubs, 2015, pp 114-119 from Palgrave Macmillan Abstract: Abstract This book provides a picture of new urban management. It is ‘new’ in the sense that the idea of urban management is built on a new premise, i.e. on cities’ need to cope with increasingly fluid economy. Value flows cannot be attracted by infrastructures or amenities alone but require also collective symbolic capital. This is why city branding is a valuable method to any city that has or aspires to have an important role in some industries or niches in the global economy. The new urban management is, thus, a doctrine and practice that focusses on attracting flows of values, such as capital, technological know-how, innovative firms, creative people and tourism consumption, to branded cities in the purpose of guaranteeing resilient vitality and wealth through the maintenance and development of city’s transformative capacity. Taming the flows, in turn, is the key to cities’ future role as the primary loci of global solidarity. Keywords: city branding; collective symbolic capital; flows of values; urban management (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53264-0_7 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.