Entertainment and Media

Eric Kacou

Chapter 11 in Africans Investing in Africa, 2015, pp 203-225 from Palgrave Macmillan

Abstract: Abstract The media and entertainment (M&E) industry provides products and services that serve to keep consumers engaged and up to date. It is a key strategic sector with high potential for trade and investment diversification, job creation, creating shared meaning and influencing public discourse.

Keywords: Content Producer; Entertainment Industry; Compounded Annual Growth Rate; United Nations Economic Commission; Advertising Revenue (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-54280-9_12

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DOI: 10.1057/9781137542809_12

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