The Growth of Continental African Brands

Nicholas J. W. Kühne

Chapter 5 in Africans Investing in Africa, 2015, pp 79-84 from Palgrave Macmillan

Abstract: Abstract To gain a better understanding of the drivers behind the recent growth of consumer brands across Africa, two very important demographic groups need to be highlighted.

Keywords: Banking Sector; Luxury Brand; Fashion Brand; Local Brand; International Brand (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-54280-9_6

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DOI: 10.1057/9781137542809_6

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