Mobile Applications: A Game Changer for Rural Women Entrepreneurs?

Nalini Srinivasan

Chapter 11 in Unveiling Women’s Leadership, 2015, pp 126-136 from Palgrave Macmillan

Abstract: Abstract Information technology (IT) in India has proved to be a powerful enabler for advancing economic and social development. However, the advantages it has bestowed on the urban Indian woman have not been seen by her rural sister on the other side of the digital divide. With respect to mobile technology, however, the story has been remarkably different, with high levels of acceptance across the country at large. While traditional IT requires these women to adapt to technology, mobile applications can be adapted to effectively address the unique socio-cultural, political and economic needs and sensitivities of this segment, making it a potential game changer for rural women as a whole, and rural women entrepreneurs in particular.

Keywords: Mobile Phone; Mobile Application; Technology Acceptance Model; Rural Woman; World Economic Forum (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-54706-4_11

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DOI: 10.1057/9781137547064_11

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