Winning the “Hearts and Minds” of Stakeholders

Peter Verhezen
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Peter Verhezen: MBS - University of Melbourne

Chapter 1 in The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value, 2015, pp 16-41 from Palgrave Macmillan

Abstract: Abstract Managing corporate reputation requires boards and top management to assume different perspectives, and to focus on a number of objectives that are well beyond mere profit maximization. Internal drivers of values, beliefs, purpose and organizational culture are an effective counterforce to behavior that only seeks short-term profitability at all costs. Reputation risk management aims at increasing the odds of good outcomes and reducing the odds of bad outcomes. Good reputation management relies not only on vigilance and staying informed, but also on a readiness to respond quickly and effectively to challenges or perceived problems as and when they arise.

Keywords: Corporate Governance; Corporate Reputation; Good Reputation; Corporate Identity; Moral Outrage (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-54737-8_2

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DOI: 10.1057/9781137547378_2

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