Reputation under Direct and Indirect Reciprocity

Peter Verhezen
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Peter Verhezen: MBS - University of Melbourne

Chapter 2 in The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value, 2015, pp 42-67 from Palgrave Macmillan

Abstract: Abstract Repeated encounters as in direct reciprocity between the same individuals engender trustworthy behavior. However, under indirect reciprocity where people do not necessarily often meet each other, relationships and exchanges are built on the reputation of those participants. In others words, thanks to the power of reputation, we are willing to be involved with others or help others without expecting an immediate return. It seems that we ll behave less selfish when we know that we live in the shadow of the future, as expressed in our reputation. Having a good reputation carries quite some benefits for businesses or individuals.

Keywords: Social Capital; Corporate Governance; Cooperative Behavior; Corporate Reputation; Good Reputation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-54737-8_3

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DOI: 10.1057/9781137547378_3

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