Mobile Payments in Turkey (as of 2013)
Nurdilek Dalziel () and
Can Ali Avunduk
Additional contact information
Nurdilek Dalziel: Staffordshire University Business School
Can Ali Avunduk: Independent researcher
Chapter 22 in The Book of Payments, 2016, pp 259-268 from Palgrave Macmillan
Abstract:
Abstract This chapter looks into the development and characteristics of mobile payment systems in Turkey until 2013. With over 72 million mobile phone users and mobile phone ownership reaching a penetration level of 90 %, Turkey is an attractive market for mobile payments. Initiated by the leading GSM carrier Turkcell in April 2009, the driving forces for this technology are GSM operators and their technology partners (i.e. mobile payment aggregators). The system targets the relatively young population who are frequent users of online gaming sites and social networks. We argue that the power of Turkish mobile payments is related to their potential to contribute to a cashless society by tapping into a market that is underserved: low value, high volume, online entertainment transactions. In this way, Turkish mobile payment systems supplement, rather than substitute, other payment methods. In this chapter, we also discuss the strengths and limitations of mobile payments as viewed by consumers.
Keywords: Mobile Phone; Credit Card; Payment Method; Mobile Payment; Debit Card (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-60231-2_22
Ordering information: This item can be ordered from
http://www.palgrave.com/9781137602312
DOI: 10.1057/978-1-137-60231-2_22
Access Statistics for this chapter
More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().