Electronic Payment System of Thailand: Mobile Banking Market Competition
Jarunee Wonglimpiyarat ()
Additional contact information
Jarunee Wonglimpiyarat: College of Innovation, Thammasat University
Chapter 23 in The Book of Payments, 2016, pp 269-281 from Palgrave Macmillan
Abstract:
Abstract This chapter discusses the electronic payment system of Thailand with a focus on the development of mobile banking system and strategies of competition. The empirical study analyses the competitive landscape of mobile banking using the Managing Migration Paths Model. The study explores the mobile banking and electronic payment strategy of the leading banks in Thailand: Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, Krung Thai Bank and Bank of Ayudhya. The discussion also presents a SWOT analysis of the mobile banking industry in terms of heading towards an m-money economy. The results show that banks see mobile banking as a convenient delivery channel to provide value-added services to customers. Competition forces banks to seek strategic alliances (network collaboration between the banking and ICT industry) towards offering innovative solutions in the payment market.
Keywords: Innovation Life Cycle; Strategic Alliance; Mobile Payment; Mobile Banking; Mobile Commerce (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-60231-2_23
Ordering information: This item can be ordered from
http://www.palgrave.com/9781137602312
DOI: 10.1057/978-1-137-60231-2_23
Access Statistics for this chapter
More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().