The Advertising Treadmill

Ralph Glasser

Chapter Five in The New High Priesthood, 1967, pp 166-201 from Palgrave Macmillan

Abstract: Abstract Although the position of advertising was included in the analysis of the persuasion process pursued in Chapter Three, its specific function in the marketing process has come under so much public criticism that the issues need treating separately. This is especially so since there are a number of hypocrisies and delusions concerning advertising that need exposing and clearing away.

Keywords: Brand Loyalty; Advertising Expenditure; Advertising Agency; Marketing Function; Monopoly Profit (search for similar items in EconPapers)
Date: 1967
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DOI: 10.1007/978-1-349-00186-6_5

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