Planning

B. H. Walley

Chapter 17 in Efficiency Auditing, 1974, pp 209-223 from Palgrave Macmillan

Abstract: Abstract Strategy has been described* as the activity of utilising and controlling company resources in order to achieve major corporate gaols. More often than not a strategy will be a considered choice between two or more alternatives. Profit planning is a routine designed to plan agreed strategies.

Keywords: Cost Reduction; Sale Promotion; Marketing Plan; Corporate Objective; Company Resource (search for similar items in EconPapers)
Date: 1974
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DOI: 10.1007/978-1-349-02071-3_17

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