Product market analysis

B. H. Walley

Chapter 5 in Efficiency Auditing, 1974, pp 55-67 from Palgrave Macmillan

Abstract: Abstract Contribution is the difference between marginal cost and sales revenue. The greater the difference between these two a product earns, the better. It follows therefore that the gaining of maximum overall contribution per £1 of resource used to make sales revenue, should also gain most profit.

Keywords: Marginal Cost; Variable Cost; Market Segment; Price Policy; Sales Revenue (search for similar items in EconPapers)
Date: 1974
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DOI: 10.1007/978-1-349-02071-3_5

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