Designing a Marketing Logistics System

Graham Buxton

Chapter 2 in Effective Marketing Logistics, 1975, pp 26-49 from Palgrave Macmillan

Abstract: Abstract In this chapter we are concerned with the development of appropriate procedures for the setting up of a marketing logistics system. The model which we shall use as a basis for our design framework can be defined in terms of the major steps, or stages, of the planning process: that is, the stages involved in designing a marketing logistics system are viewed as being analogous to the accepted stages of the planning process in management. Therefore, we need to spend a little time clarifying what we mean by planning, and then we shall elaborate on a planning model in order to set the scene for a more detailed evaluation of the system design process as it applies to marketing logistics.

Keywords: Planning Process; Service Level; Logistics System; Conceptual Foundation; Channel Member (search for similar items in EconPapers)
Date: 1975
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02101-7_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349021017

DOI: 10.1007/978-1-349-02101-7_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().