 Retail and Depot LocationGraham Buxton Chapter 4 in Effective Marketing Logistics, 1975, pp 75-98 from Palgrave Macmillan Abstract: Abstract It is evident that a system designed to move a company’s products from points of production to points of consumption must provide facilities for the holding of stock in order to equalise supply and demand, and thus overcome what we have previously referred to as the discrepancy of assortments’. There are two broad classes of such facilities characteristic of marketing logistics systems: break-bulk and reassembly facilities, and shopping facilities. The first class includes distribution depots, or warehouses, situated at strategic points within the physical distribution system with respect to (1) the location of a company’s manufacturing facilities and (2) the location and patterns of purchasing behaviour of the company’s customers. The second class may be redefined as retailing facilities, and here a company is concerned with decisions about the types of retail outlet most suitable for its products, and which particular outlets to distribute through. Thus, location lies at the heart of the marketing logistics decision process. Keywords: Shopping Centre; Demand Point; Retail Outlet; Shopping Behaviour; Shopping Trip (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02101-7_4 Ordering information: This item can be ordered from DOI: 10.1007/978-1-349-02101-7_4 Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.