Changing Corporate Attitudes to Innovation: A Case Study
Brian C. Twiss and
Harry Nyström
Chapter 15 in Industrial Innovation, 1979, pp 294-308 from Palgrave Macmillan
Abstract:
Abstract In recent years a great deal of academic research has been conducted into the causes of success and failure in technological innovation. Most of this research has been focused on specific innovations and has resulted in a considerable measure of agreement regarding those factors which appear essential for success. These can be broadly classified as attitudinal, organisational and managerial.
Keywords: Innovation Programme; Management Style; Small Group Discussion; Specific Innovation; Industrial Innovation (search for similar items in EconPapers)
Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-03822-0_15
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DOI: 10.1007/978-1-349-03822-0_15
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