A Study in ‘Real Time’ of the Innovation Process in Two Science-based Companies

Andrew Robertson, Manfred Fox and Edgar Pessemier

Chapter 16 in Industrial Innovation, 1979, pp 309-325 from Palgrave Macmillan

Abstract: Abstract The basic premise to this study is that the process of innovation, meaning the introduction into the market of new products or processes, is a series of decisions made by the managers concerned, and those decisions are made according to the quality of information available to those managers. It follows that the higher the level of technology invplved in the innovation the more critical becomes the quality of the information, both as regards the research and development work and also the commercial side, particularly costing and understanding the potential markets.

Keywords: Innovation Process; Pilot Plant; Decision Theory; Chief Executive; Competitive Product (search for similar items in EconPapers)
Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-03822-0_16

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DOI: 10.1007/978-1-349-03822-0_16

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