The Move to Derby

Ian Lloyd

Chapter 2 in Rolls-Royce, 1978, pp 22-35 from Palgrave Macmillan

Abstract: Abstract During 1906 the Rolls-Royce car was kept constantly before the public by Rolls and Johnson. The year started with a magnificent win in the Tourist Trophy race. Not content with victory on the TT course, Rolls followed this by driving the car up the steps of the building where the prizes were presented. Towards the end of the year he visited the U.S.A. and established both the reputation of the car and an agency in New York. On his return Rolls gave an interview to the press which resulted in a challenge from a distinguished American pioneer and manufacturer, E.R. Thomas (see p. 28), which he was unable to accept owing to a rather severe time limit. All this kept the car constantly in front of the public while Royce strove to improve it and to develop new ideas or improve old ones. This publicity was by no means exceptional. There were innumerable rallies and trials of every description, and success in these events was used by nearly all manufacturers as advertising material. The pace was fierce, but Johnson knew how to make the best of this situation and only entered the Rolls-Royce for the important events, or designed events of his own such as the 15,000 miles reliability run (the maximum distance permitted by the R.A.C. for such trials) which attracted even more publicity.

Keywords: Financial Position; Capital Expenditure; Board Meeting; Capital Account; Class Security (search for similar items in EconPapers)
Date: 1978
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-03911-1_2

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DOI: 10.1007/978-1-349-03911-1_2

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