Branches and Advertising

T. J. Gough

Chapter 8 in The Economics of Building Societies, 1982, pp 118-131 from Palgrave Macmillan

Abstract: Abstract One of the most obvious features of the growth of building societies in recent decades has been the rapid development of branch offices. This is seen by the societies as the bringing of their services nearer to the public, adding greater convenience to shareholders and borrowers. This view does however conflict somewhat with the BMRB survey1 which tended to show that investors were not using building societies as banks, and that they generally made infrequent visits to deposit or withdraw money.

Keywords: Interest Rate; Total Asset; Commercial Bank; Brand Loyalty; Advertising Expenditure (search for similar items in EconPapers)
Date: 1982
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DOI: 10.1007/978-1-349-05673-6_8

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