The Empty Channel
Jeremy Potter
Chapter 17 in Independent Television in Britain, 1989, pp 279-305 from Palgrave Macmillan
Abstract:
Abstract After the rapid welcome of colour television into millions of homes the single most beneficial development waiting to be bestowed on viewers was the introduction of a service on the fourth channel. Available but unused, it remained throughout the 1970s the empty room of British broadcasting. The nation was said to be unable to afford it at a time of economic stringency, and years were wasted in bitter wrangling over its character and control between advocates and decriers of an ITV2. In all, the saga of the fourth channel ran for more than twenty years before its first programme appeared on the screen on 2 November 1982.
Keywords: Television Service; Independent Producer; Central Company; Empty Channel; Advertisement Revenue (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-06335-2_17
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DOI: 10.1007/978-1-349-06335-2_17
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