The View from the Foreign Head Office

Peter J. Buckley, Zdenka Berkova and Gerald D. Newbould
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Peter J. Buckley: University of Bradford Management Centre
Zdenka Berkova: University of Bradford Management Centre
Gerald D. Newbould: Cleveland State University

Chapter 3 in Direct Investment in the United Kingdom by Smaller European Firms, 1983, pp 17-32 from Palgrave Macmillan

Abstract: Abstract ‘To see ourselves as others see us’ is often a salutary process. This chapter distils the views of the head office management of ten Continental European parent companies on their Britis h subsidiaries. Such views range from the very general to highly specific criticisms and comments of the British environment. (Details of the ten firms are given in Table 3.1a.) Table 3.1a Parent companies — basic details

Keywords: Parent Firm; German Firm; British Management; Swedish Firm; British Firm (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-06433-5_3

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DOI: 10.1007/978-1-349-06433-5_3

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