The Product Decision

Peter J. Buckley, Zdenka Berkova and Gerald D. Newbould
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Peter J. Buckley: University of Bradford Management Centre
Zdenka Berkova: University of Bradford Management Centre
Gerald D. Newbould: Cleveland State University

Chapter 5 in Direct Investment in the United Kingdom by Smaller European Firms, 1983, pp 53-61 from Palgrave Macmillan

Abstract: Abstract The previous chapter laid down criteria by which production subsidiaries may be judged. On the basis of these criteria, an overall success rating for each of the 35 production subsidiaries was assigned (see summary on page 49 and results in Table 4.8a). This and the next chapters will match these success ratings against particular actions, decisions and behaviours by the managements of the subsidiaries. This chapter will look at, perhaps, the most basic decision — what is the subsidiary going to produce and sell?

Keywords: Parent Firm; Product Decision; Parent Country; Level Decision Maker; High Level Decision Maker (search for similar items in EconPapers)
Date: 1983
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DOI: 10.1007/978-1-349-06433-5_5

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