Qualitative Research

Peter F. Hutton
Additional contact information
Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

Chapter 11 in Survey Research for Managers, 1988, pp 219-239 from Palgrave Macmillan

Abstract: Summary Qualitative research uses quite a different range of techniques to quantitative research and has a very different role, but is no less valuable. It is widely used in all the areas of research described in this book, both to stand in its own right and as a complement to survey research.

Keywords: Qualitative Research; Survey Research; Brand Image; Corporate Image; Advertising Campaign (search for similar items in EconPapers)
Date: 1988
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-06844-9_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349068449

DOI: 10.1007/978-1-349-06844-9_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().