The Marketing of Investment Property

Angus P. J. McIntosh and Stephen G. Sykes

Chapter 8 in A Guide to Institutional Property Investment, 1985, pp 174-184 from Palgrave Macmillan

Abstract: Abstract Marketing has been described as being concerned with making the correct product available to an identified customer at an acceptable price at the moment it is wanted yet making sure that at that moment investment in that product is financially worth while.[1]

Keywords: Market Price; Market Research; Reserve Price; Shopping Centre; Professional Advice (search for similar items in EconPapers)
Date: 1985
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DOI: 10.1007/978-1-349-07154-8_8

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